Our Brand


Our tohu, or logo, is in a circle, representing ‘O’ for Ōrākei. The left-hand side Is our whakapapa. It represents Te Tāou, Ngā Oho and Te Uringutu, collectively known as Ngāti Whātua Ōrākei. The right-hand side Is our strategic focus. It represents the past, the present, the future and acknowledges that we are intergenerational. Strong. Proud. Ngāti Whātua Ōrākei.


Graham Tipene, ringa toi, shares the story behind the creation of the Ngāti Whātua Ōrākei tohu