Pūrākei

About this business

Pūrākei is a design business dedicated to decorating the world with Toi Māori. Our first product launched in September 2025, are called StoryTiles, which are acoustic tiles that tell stories. - Made from recycled plastic. - Easy to install. - Build a story you connect with. Every StoryTile is crafted on high-performance acoustic panels made right here in Aotearoa. These panels are created from recycled plastic bottles, transformed into a strong and versatile fibreboard that is both durable and environmentally responsible. Playing our part in the circular economy was important to ensuring we remain conscionable in our purpose. The panels are lightweight yet robust, designed to absorb and soften sound, creating quieter, calmer spaces. They carry excellent safety credentials — low VOC emissions, fire-safe ratings, and resistance to mould and moisture — making them suitable for homes, workplaces, schools, and public venues. For us, these panels are more than just a base. They are the canvas of conscience upon which our cultural narratives live. The idea of StoryTiles was born from a simple question: "How can we bring the richness of cultural narrative into the spaces where people live, work, and gather?" For generations, stories have been shared through waiata, carving, weaving, and performance. We asked ourselves how these traditions might find new expression in the modern built environment — not only to be admired, but to be lived with every day. The answer was "innovation": transforming acoustic wall panels into canvases for cultural storytelling. By combining sustainable wall products with indigenous design, we created pieces of art that stand beautifully on their own yet can also join together to form greater narratives. From this foundation, StoryWalls emerged: seamless panels of larger scale, enabling the creation of super narratives. This innovation was about finding a vehicle for ancestral stories in homes, offices, marae, schools, and public spaces.

• Textiles